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The design of catalog is actually an excellent sales tool as it is capable of generating direct sales or leads. And believe it or not, there are many businesses that are still using catalogs to market, sell and list products and services that they have to offer to their market. These catalogs can be seen in various forms like booklets, flash drives or even CDs.

 

Among the three available options on the other hand, most people still prefer its printed version. In this contemporary time where email catalogs as well as social media stirs popularity and deems to be an effective way of advertising products, business and services, for many big w catalog are the key tool to enhance other initiatives and even marketing plan like emails, social marketing and several other products similar to brochures, flyers and postcards.

 

Not only that, catalogs are also nice way of presenting information to your prospective customers and current clients as well. Based on studies, it has showed that these catalogs actually last longer in homes and businesses of customers where they can scan and quickly refer back to them after acquiring knowledge of the product and make orders.

 

On the other hand, just before you proceed to making your own retail catalog, there are several things that you need to take into mind.

 

Number 1. Research

 

It is vitally important that you know who your target market is. Otherwise, the catalogs you'll be making will become ineffective. To get this done, you have to ask yourself important questions similar to what income level of your target audience, what groups you're trying to target, are you marketing more of the male audience or the female audience or maybe both and so forth. You can also learn more about retail catalogs by checking out the post at http://www.huffingtonpost.com/ernesto-sosa/the-future-of-online-shop_b_8923986.html.

 

Number 2. Details

 

When done with research, most of you will think that the hard part is over. Well unfortunately not because it is just the start. After determining who your market is, your next course of action is finding the types of services or products to include in the catalog which will bring you the most ROI.

 

Number 3. Location

 

We've gone through various stores and probably noticed that their best sellers are located near the eye level and often, in prominent locations. This is done intentionally to get customer's attention. The same principle should be applied in your retail catalogs where you want your best seller products as well as new items be located in a place that can attract the most attention from the readers.